Marketing Strategy Lead Global Corporate Bank - Vice President

J.P. Morgan

J.P. Morgan

Marketing & Communications
London, UK
Posted on Jan 13, 2026

In this dynamic role, you’ll be at the forefront of EMEA strategy—translating market intelligence and trends into integrated campaigns that elevate J.P. Morgan’s brand and drive business growth across the region. Join us to turn insights into impact and partner with top talent across the business and global marketing teams.

This role will work closely with the corporate banking teams in EMEA to develop and execute strategic marketing plans and integrated campaigns. The candidate will be responsible for understanding and reporting on the banking landscape inclusive of competitor activity, J.P. Morgan’s practices and industry trends. Based on these insights, the candidate will recommend engaging content and innovative programs to support J.P. Morgan’s corporate banking business. This hire will implement internal and external campaigns, working closely with the business, cross-line of business partners, and the CIB Global Marketing team.

Job Responsibilities

  • Partner with banking teams to develop strategic, innovative marketing plans and innovative programs that align with business priorities

  • Assess competitor and industry developments to inform marketing strategies that support the J.P. Morgan brand

  • Create content in partnership with the business to support the needs of the investment banking product and industry teams – videos, podcasts, articles, etc.

  • Design and implement internal and external campaigns that creatively leverage all distribution channels (client newsletters, web, social, etc.) to increase reach of content developed by business and marketing centers of excellence

  • Partner with agencies, vendors and internal partners globally to build out campaign materials - on time and on budget

  • Work with Legal and Compliance teams globally to ensure approvals are in place for all activity before campaign and/or development work begins and for sign-off upon completion

  • Collaborate with extended global team of marketing colleagues across the firm to ensure effective coordination of sector, local, regional, and global activity with consistent messaging

  • Produce campaign recaps and quarterly reports showcasing marketing initiatives from across CIB Marketing globally / locally, pulling in data & analytics, digital assets, etc. to help tell our story and highlight wins

  • Handle logistics tied to asset creation from project submissions in WorkFront to scheduling podcast / video recordings with internal / external stakeholders, coordinating with Production team / vendors through to execution

  • Review programs results with Data & Analytics team in real-time to optimize campaigns as needed and apply learnings to future campaigns focused on building best practices

Required qualifications, capabilities and skills

  • Extensive years of work experience; Bachelors Degree in Marketing or related field

  • In-depth knowledge and understanding of banking products, client segments and overall industry landscape

  • Strong interest in digital and content marketing; deep analytical skill set; able to synthesize information quickly and spot trends and opportunities

  • Experience developing and managing projects and processes (including budgets - from planning to invoicing and tracking)

  • Superb written and oral communication skills; must be able to efficiently and effectively develop decks (Microsoft PPT) for senior management

  • Proficient with logistics to support internal/external stakeholder needs

  • Strong track record partnering with senior leaders and the ability to influence stakeholders

  • Proven project and time management skills, able to manage multiple and varied projects concurrently, and end-to-end

  • Attention to detail and ability to connect the dots on programs within the Commercial & Investment Bank and across lines of business is critical

  • Detail-oriented self-starter with data-driven approach

Preferred qualifications, capabilities and skills

  • Highly comfortable working in environment with shifting priorities and timelines

  • Financial Services experience


J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.
Marketing Strategy Lead, Global Corporate Bank Marketing, Vice President