Product Marketing - Associate

J.P. Morgan

J.P. Morgan

Marketing & Communications, Product

London, UK

Posted on Apr 24, 2026
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You’ll partner closely with the Product Marketing Lead to deliver the execution of go-to-market plans and partner with Product, Growth, Operations, and many other teams to translate customer insights into clear messaging, high-impact content, and measurable GTM and product activation plans. This is an ideal role for someone who’s analytical, a strong communicator, and eager to learn the full spectrum of product marketing within banking.

Curiosity, inquisitiveness, and agility are equally important. We’re looking for someone passionate about the customer experience, who would excel in a hyper-collaborative, fast-moving environment, able to challenge and be challenged in order to deliver the best product experience to a growing customer base.

Job Responsibilities

  • Help build and maintain product documentation/product one-pagers which include market and competitive analysis, research briefing, customer segmentation and messaging guidelines etc
  • Support feature and product launches, while maintaining alignment on timelines, internal enablement, asset briefing and creation, and cross functional coordination
  • Track performance of product, launches, campaigns and assets, including working with product or growth counterparts on experimentation or funnel optimisation
  • Keep deliverables on track with clear owners and timelines

Required Qualifications, Capabilities, and Skills

  • Bachelor’s degree, ideally in a marketing or communications related area
  • Experience in product marketing, growth marketing, product management, or relevant analytical/communications role
  • Strong stakeholder management, project management and organisational skills
  • Ability to translate complex ideas into digestible concepts
  • Experience with crafting GTM/launch plans
  • Analytical mindset: basic ability to interpret metrics, cohort data, customer segmentation, and campaign performance; basic proficiency with spreadsheets
  • Comfortable with and adaptable to change. We work in an innovative and fast-growth environment where products and processes evolve rapidly

Preferred Qualifications, Capabilities, and Skills

  • Experience in financial services or banking or related regulated industry
  • Exposure to a/b testing and experimentation frameworks
  • Experience working on a mobile app

#ICBCareers

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.
We’re looking for a Product Marketing Associate to join our product marketing team working across several products like current account, savings, packaged insurance, lending and more.
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