Consumer Website Marketing Lead - Commerce
Meta
Marketing & Communications
USD 150k-211k / year + Equity
Posted on Aug 14, 2025
Consumer Website Marketing Lead - Commerce
Sunnyvale, CA • Menlo Park, CA • San Francisco, CA • Full Time+ 2 more•Full Time
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Meta
Sales & Marketing
Consumer Marketing
Marketing
The Consumer Website Marketing Lead - Commerce will lead all web marketing initiatives across Meta’s web commerce initiatives. You will partner with marketers, data analysts, creatives, and engineering teams to deliver on powerful data-driven insights that drive awareness, engagement, and conversion across our commerce websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways. You will demonstrate cross-functional and direct team leadership, fostering collaboration and innovation and owning outcomes.
Consumer Website Marketing Lead - Commerce Responsibilities
- Manage a team of full-time web managers, including influencing a global, multi-disciplined workforce, who build and innovate Meta’s commerce website
- Drive transformation of how marketing and educational experiences are built and distributed across web surfaces
- Focus on building new scalable capabilities, experiences, and a roadmap for marketing content and experiences
- Lead the development of web initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc. partnering closely with engineering and web development teams
- Define, drive, and track key performance indicators and success metrics for the site, content, and web development operations
- Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution
Minimum Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Technical/Engineering or a related field
- 10+ years of experience in web marketing or a related field
- 3+ years of people management experience
- Experience leading web marketing efforts for large-scale commerce or e-commerce platforms
- Experience managing, mentoring, and developing teams towards achieving ambitious goals in a performance-driven environment
- Experience as a strategic thought leader driving commerce solutions and web marketing success through data-driven insights
- Experience partnering closely with analytics partners and drawing actionable insights from complex datasets to shape web marketing strategies
Preferred Qualifications
- Knowledge of SEO, SEM, social media, and content marketing best practices
- Global or international marketing experience
- Experience in leading web marketing efforts for a comprehensive digital platform
- Communication and organizational skills with a emphasized focus on strategic planning and execution
- Master's Degree
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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